Search Engine Marketing

SEM / Search Engine Marketing / How Do I get to top of Google / Search Engine Optimisation / SEO

SEM stands for Search Engine Marketing. It’s part of Internet Marketing which increases the visibility of websites in search engine result pages or SERPS. This can be achieved with Pay Per Click Advertising (PPC) or paid placements such as the sponsored links you see in Google.

Natural Search Engine Optimisation is typically the most common form of SEM as a website that has been optimized well will appear at the top of search engines for a longer period of time. The websites that have been listed in Google with Pay Per Click advertising however will usually disappear when the customer has stopped paying.

Search Engine Optimization or SEO is the optimizing of a website to receive better ranks within search engines such as Google. How Google ranks a website is determined upon a number of factors which must be taken into account. In making the website as search engine friendly as possible by following the best methods of doing so, the website will get a better rank and therefore list higher in the index of literally millions of websites.

Google will send a “Googlebot” or a “spider” which will crawl the internet following links to other web pages and resources. The web pages it finds are then indexed back into the search engine and given a ranking based on all factors gathered from the web page / web pages.

How the website is ranked is determined by the content within the website. In conclusion Search Engine Optimisation is finding the best ways to optimize your website for search engines to achieve the highest possible ranking for your particular subject matter.