How to Design an Ecommerce Website Experience Your Shoppers Adore

Planning on shopping online? I’m sure if you have shopped online before there have been simple, straight forward experiences and other times a pain in the neck. Well unfortunately the bad experiences end up costing ecommerce businesses serious sales. Do you think you have what it takes to make your visitors want to stay on your website and persuade them to purchase an item? By reading this blog post, you will find out what it takes to design a 5 star ecommerce online shopping experience, which will most certainly make sales and bring customers back and have a pleasant visit.

First thing you need to do is run the sniff test.

The sniff test is similar to the blink test, (the blink test is in which, any website must appeal to new visitors within 3 seconds). The sniff test is a test to see if your content is easy to understand and also determines whether your site appears trustworthy. If people come onto your website they really want to make sure that it is safe to use because they will be handing over their personal details and credit card information. If the shoppers see that your site is trustworthy then it will create a good shopping experience for them.

A good way to see if you are driving your customers away or seeing if they are enjoying their shopping experience is by asking these 5 questions.

  1. Is it clear within 3 seconds of visiting my site what products I sell?
  2. Would I feel comfortable giving this site my credit card information? 
  3. If a visitor comes to my site to browse, do I offer any suggestions?
  4. Do I provide unique and relevant content that engages my visitors? 
  5. If a visitor comes to my site knowing what they want, can they find it in less than 30 seconds?

If the people you asked these questions to say no to any of them, then you need to work on which they said no to. Because this means people are not happy with your website and are not convinced into buying anything and they will most likely never return to your site again. How to fix the problem? Read on to find out.