Search engine optimisation (SEO) is the process of improving the ranking of a website in search engines. In general, the earlier/higher ranked a site is on a search engine, the more visitors it will receive from search engine users.
Microsoft Access is an extremely efficient office tool when used correctly. Non-programmers like Access because of its ease of use and the ability to create relatively advanced solutions with minimum expertise. Tasks can be automated using Macros and the fact that an Access database can be shared on a network and used simultaneously by multiple users is a distinct advantage over Excel.