Apps are a great way of extending or even transforming your business. It has been recorded that 71% of UK adults now own a smartphone (Source: Sky News), with more people using smartphones then ever before it is important to make sure you are visible to your target audience; having a mobile app makes this more possible.
Mobile Apps quickly connect people to your business increasing accessibility and ultimately revenue. It takes a much longer time to launch a web page then it does to load a mobile app. The majority of information is included in the app so it is possible to function offline therefore people can access your business information anytime, anywhere, this helps to build loyalty with customers because your business is in front of them at all times.
If you have an app that is well connected to your website it can help increase website traffic. People are likely to discover your website in the process of finding out more about your app. This can also lead to them visiting your social media pages or other platforms connected with your business.
A mobile app can increase your brand awareness. You can design your app in any way you wish, and include features you know your target audience would love. The more people you get to visit your app the more they will start to recognise your brand and a customer is more likely to buy from a brand they recognise.