Jargon Buster

Domain Name

A domain name is the address of your website. For example ours is www.introspective.co.uk people can type this into the address bar to reach our website directly.


Web Hosting is a place to store files on the internet, you must pay for this service usually on a monthly basis. Think of it as renting space on the internet to move your files into.


Hypertext Mark-up Language is a programming language which all websites are written in. This language communicates with the browser using this language telling the browser what information to show.


Cascading Style Sheets are a way of styling HTML elements (how they look) you can add backgrounds, borders and position elements etc.


This language enables websites to be more dynamic, image sliders and galleries with special effects can be made using JavaScript / JQuery


PHP Hypertext Pre-processor gives web developers the ability to create dynamic websites such e commerce websites, content management systems and online blogs.

Search Engine Optimisation

SEO (Search Engine Optimisation) is optimising a website to make it more visible in the search engines. This is achieved by a number of methods including changing the content to include keyword density. Read more about How Search Engines Work